One of our clients asked this today. The goal is to offer a $200 gift certificate for only $190, a $10 savings. This seems like an easy thing to do. Just apply a "coupon" to a "gift certificate" in the Yahoo! Store. Both the coupon system and the gift certificate system in the Yahoo! Store are pretty robust, so this seems like something that will work.
To test if we could do it, we first created a $200 gift certificate on the Yahoo! Store. Then, we went into the coupon manager and associated the SKU of the gift certificate with a $10 off coupon. We then published the store and order settings, just to be sure that all systems were running in sync.
I then logged into the public side of the web store and found the gift certificate. I added it to my cart. What I found is:
1) The Yahoo! Store is very smart and it automatically wants to avoid giving a discount on gift certificates
2) The coupon system recognized that I had applied the discount directly to the gift certificate, and then applied the discount anyway.
3) The store gives a warning that says the discount will not be applied to GC items (gift certificates). However, the store also removed the GC icon from the gift certificate.
So the answer to the question is... Yes, this can be done. The only problem, from a usability perspective, is that the warning message (item 3 above) may be a little confusing to customers and cause them to abandon the purchase.
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