Happy 2009 Everyone! We start out this new year in the midst of a global recession, but Ventura Web Design, our favorite Yahoo! Store Designer, remains optimistic that E-commerce will continue to be the wave of the future. With companies looking for ways to improve efficiency, reach their audience more effectively, and increase revenues while decreasing expenses... Is there any other way?
Jelly Belly recently redeveloped their own Ecommerce platform in Microsoft's .NET framework. See the article at Internet Retailer. To summarize, this is Jelly Belly's 4th in-house site. While they've chosen to do the work in-house due to the wholesale/retail aspects of their company, they did make a very smart decision in outsourcing their search to an expert in the field (SLI Systems).
The team over at Jelly Belly readily admits that they "could" build their own search, but it would rapidly become outdated.
This concept can be applied to most small businesses and even some larger ones. Why choose anything but the Yahoo! Store, if you're a small business doing standard retail/e-commerce, at levels of $30 million a year or less in revenue? There's no reason to put the energy into developing your own framework when the Yahoo! Store exists and can be customized for most business needs.
Contact Ventura today at 866-515-2057 for more details on how we can customize your Yahoo! Store to fit your specific needs.
Monday, January 12, 2009
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