Yahoo! Store Summit 2010 - SEO and SEM Session

Kevin Richards, CEO of Ventura Web Design, spoke at the 2010 Yahoo! Store Summit on the topics of Search Engine Optimization and Search Engine Marketing.

View the speaking panel segments here:

SEO Segment 1 - Mike Ober, Yahoo! Sr. Mgr. of Merchant Development introduces the panel. Title tags based on your keywords and content.

SEO Segment 2 - Pay-per-click testing. Change on or two words. Use Yahoo! tracking links. Track revenue and conversion rates. Increase click-through rate (quality score).

SEO Segment 3 - PPC tips: Landing page optimization. Promote your value proposition at the top of your page and make it easy for customers to know why you're the best. Optimize your title and description constantly and don't rely on Google to choose for you.

SEO Segment 4 - "I'm a one man operation, what should I do in 1 hour a day?" and "I rely heavily on Google [SERPs], how do I diversify? How can I hire a web designer that won't screw up my SEO?"

Webmaster Guidelines from Google is one of the easiest ways to make sure your site redesign goes smoothly, from an SEO perspective.