Today the master himself, aka Matt Cutts, announced that you can signup to participate in Google's new +1 (pronounced "Google Plus One"). This is the first official sign from Google that a new signal of SEO will be taken from your social networking ability. Learn more about +1 directly from the Webmaster Tools Blog.
Gone are the days of keyword stuffing and content farms. Somewhat gone are the days of useless inbound links and linkspam. Now your focus must be on one thing: QUALITY
So with everyone in the SEO world speculating that Facebook Likes will somehow be used as a signal, Google did a real nice thing by simply rolling out their own version.
Action note: Go here NOW and sign yourself up to be able to participate in Google +1.
And of course, for the Yahoo! Store owners utilizing custom RTML templates, don't forget to contact Ventura Web Design to help install your Google +1 when it goes live.
You can opt in to using Google +1 now by going to Google's Experimental Site. Of course you'll need to have a Google account and be logged in.
For those of you who want to see Google +1 immediately, Danny Sullivan has posted some good pics in his article today.
So is this Google's answer to the Facebook Like Button? It's not entirely clear at this point. It is widely known that Bing has integrated the Facebook Like button into its search results and you can like something right from Bing's SERPs (search engine results page).
Another great reason to get involved with the cool new tool is that it also applies to Google Adwords results. So how cool would it be to get more qualified traffic on your pay-per-click? If only more people would get involved with Google's attempts at going social. The rumors involving Google Circles have been widely denounced.
There are some +1 detractors out there, who certainly have valid points, as to why this Google Labs experiment will ultimately fail like others have.
If you're looking for a really quick summary of Google +1 and why you should care, take a look at Mashable.